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“The Routledge Companion to Strategic Marketing Bodo B. Schlegelmilch, ISBN-13: 978-1138489080” has been added to your cart. View cart
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Cruise Ship Tourism 2nd Edition Ross K. Dowling
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Home Business Cruise Ship Tourism 2nd Edition Ross K. Dowling, ISBN-13: 978-1780646084
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Cruise Ship Tourism 2nd Edition Ross K. Dowling, ISBN-13: 978-1780646084

$50.00 Original price was: $50.00.$18.86Current price is: $18.86.

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SKU: cruise-ship-tourism-2nd-edition-by-ross-k-dowling-isbn-13-978-1780646084 Category: Business Tags: Clare Weeden, Cruise Ship Tourism 2nd Edition, ISBN-13: 978-1780646084, Ross K. Dowling
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Description

Cruise Ship Tourism 2nd Edition by Ross K. Dowling, ISBN-13: 978-1780646084

[PDF eBook eTextbook]

 

  •  600 pages
  • ISBN-10: 9781780646084
  • ISBN-13: 978-1780646084
  • Author(s): Ross K. Dowling, Clare Weeden
  • Publisher: CABI; 2nd Edition (March 1, 2017)
  • Language: English

 

Completely updated and revised, the second edition of Cruise Ship Tourism covers the economic, social, and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students, and industry professionals.

This second edition:

– Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning, and destination development.
– Includes case studies throughout, translating theory into practical management advice.
– Comprises contributions from over 50 international contributors to portray a truly global perspective.
– Provides numerous full-color illustrations to bring the subject to life.

Brought to you by major names in the field, this new edition is a valuable ‘one-stop-shop’ for those interested in cruise ships and maritime tourism and an invaluable resource for researchers, students, and industry professionals concerned more widely with tourism and business development.

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