Circular Entrepreneurship: Creating Responsible Enterprise – PDF

Circular Entrepreneurship: Creating Responsible Enterprise – eBook PDF

Circular Entrepreneurship: Creating Responsible Enterprise (PDF) analyzes how the principles of circularity, considered a law of nature but ignored within the materialistic orientation of the industrial age, are becoming attractive again in business and society. Investigation shows enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets to the broad use of new technologies and a push for innovation. Zucchella and Urban explore the novel concept of circular enterprise, showing how, with their ability to innovate, these firms are becoming the strongest actors of a new, sustainable social order. They examine two basic questions: why is this revolution happening now, and how is it being implemented? Focusing on the most innovative practices, they show the potential of circular enterprise for industry and wider society, making clear that a new world is rising.

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