Business Communication: Building Critical Skills 6th Edition by Kathryn Braun, ISBN-13: 978-1259089091
[PDF eBook eTextbook]
- Publisher: McGraw Hill Ryerson; 6th edition (February 1, 2016)
- Language: English
- 576 pages
- ISBN-10: 1259089096
- ISBN-13: 978-1259089091
Business Communication: Building Critical Skills is a contemporary, comprehensive, and engaging introduction to the core elements of oral, interpersonal, and written business communication. The text prepares students for success in a variety of professional settings by detailing the skills and strategies they will need to master to communicate effectively in a diverse and technologically dependent workplace. The emphasis on intercultural communication,digital communication, report writing, research skills, and employment strategies provides students with everything they need to know about communicating in any business setting. The book’s communication model, PAIBOC, equips students to become audience-focused communicators.
Table of Contents:
UNIT 1 Building Effective Messages
MODULE 1: Introducing Business Communications 1
MODULE 2: Adapting Your Messages to Your Audience 20
MODULE 3: Communicating Culturally 44
MODULE 4: Planning, Writing, and Revising 69
MODULE 5: Designing Documents, Slides, and Screens 87
UNIT 2 Composing Business Messages
MODULE 6: Communicating Electronically 108
MODULE 7: Composing Informative and Positive Messages 127
MODULE 8: Composing Negative Messages 150
MODULE 9: Composing Persuasive Messages 174
UNIT 3 Creating Audience-Focused Messages
MODULE 10: Communicating Audience Benefits 194
MODULE 11: Communicating With Positive Emphasis 211
MODULE 12: Communicating Using You-Attitude 227
UNIT 4 Researching and Reporting
MODULE 13: Researching 240
MODULE 14: Summarizing and Documenting Information 258
MODULE 15: Writing Information Reports 273
MODULE 16: Writing Proposals and Analytical Reports 290
MODULE 17: Writing Formal Reports 307
MODULE 18: Using Visuals to Tell Stories 344
UNIT 5 Building Emotional Intelligence: Interpersonal Communication
MODULE 19: Listening Actively 368
MODULE 20: Working and Writing In Teams 380
MODULE 21: Planning, Managing, and Recording Meetings 398
MODULE 22: Making Presentations 413
UNIT 6 Job Hunting
MODULE 23: Researching Jobs 431
MODULE 24: Creating Persuasive Resumés 446
MODULE 25: Creating Persuasive Application/Cover Letters 469
MODULE 26: Managing the Interview Process 483
APPENDIX A: Revising Sentences and Paragraphs 503
APPENDIX B: Editing for Grammar and Punctuation 518
POLISHING YOUR PROSE: Answer Key AN-1
NOTES EN-1
INDEX IN-1
Stephen Kyo Kaczmarek is an Assistant Professor at Columbus State Community College. He teaches business and technical communication, composition, creative writing, journalism, public relations, freshman experience, and courses in film and literature he has designed. Steve received an M.A. in English and B.A.s in journalism and English from Ohio State. His consulting clients have included Nationwide Insurance, The Ohio Historical Society, The Ohio Association of Historical Societies and Museums, The Ohio Museums Association, United Energy Systems, etc. Prior to joining Columbus State, Steve managed staff development and information for the Franklin County, Ohio, Commissioners.
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